To publicly announce something is to recommend the product or service, and this should be done with an understanding of integrity and truthfulness. But we all know that businesses often play "sleight of hand" with their advertisements, tricking the public into buying things they otherwise would not. One common advertisement says, "Free Delivery" when you purchase appliances. But, such is not the case. You pay the delivery price when you purchase the appliances, then send in for a "rebate" on the delivery price. If it was honest advertisement, the advertisement would read "Delivery Price Rebated," but that is not as alluring as "Free Delivery." All of us have been "caught" in this business scheme at times. Especially the big stores love to trick and trap customers, all in the name of competition. And business should always be spelled "G-R-E-E-D."
(2) "BIBLE BELIEVING." This is easy to say, hard to practice. We almost laugh when we see this on numerous church signs. No one ever says, "Here, we DO NOT believe the Bible." That would be too blatant. We had rather craftily say that we do believe it. But, again, is not this false advertising? Does a church have to say that it believes the Bible? Come on. True church = Bible believing! Don't we prove this by what we teach and how we live? Ever seen any restaurant advertise that they had "Bad Food Here"? They may indeed have such, but they always advertise, "Good Food Here." The truthfulness of the statement is only in the eating! So it is with a church. Labels and names mean absolutely nothing. The proof is in the teaching, experience, and practice of the Christian people themselves, not in any thing they advertise. See I